JAGYCH WAS CREATED WITH THE IDEA OF PUSHING THE BOUNDARIES OF ELEGANCE, REDEFINING ITS CONTEXT, AND PLACING IT IN A NEW, MORE ALTERNATIVE VERSION. THE MISSION TO BLUR THE LINE BETWEEN ELEGANCE AND UNDERGROUND CULTURE IS INSPIRED BY THE POLARITIES OF BELGRADE, THE BIRTHPLACE OF THE DESIGNER.
THIS IS HOW THE SLOGAN “BRUTAL REFINEMENT” WAS BORN — A PHRASE THAT BEST DESCRIBES THE AESTHETICS.
THE CONTRAST BETWEEN TWO SIDES — THE ONE THAT FOLLOWS RULES AND THE ONE THAT BREAKS THEM, OR FEMININE SENSUALITY AND MASCULINE STRUCTURE — CREATED A SPOT THAT BECOMES THE ETHOS OF JAGYCH, AND FORMS A PLATFORM FOR ALL THOSE WHO FEEL THEY BELONG IN A SPACE WHERE ONE DOES NOT EXCLUDE THE OTHER.
