JAGYCH WAS FOUNDED BY IGOR JAGIĆ IN BELGRADE. AN INDEPENDENT FASHION BRAND BUILT ON THE VISION OF REDEFINING ELEGANCE.
ROOTED IN THE IDEA OF LIVING BY SELF-AUTHORED BELIEFS, THE BRAND EXPLORES THE TENSION BETWEEN DISCIPLINE AND REBELLION, REFINEMENT AND SUBVERSION, TRADITION AND INDIVIDUALISM. ITS AESTHETIC IS SHAPED THROUGH THE DESIGNER’S CONCEPT OF BRUTAL REFINEMENT — A DELIBERATE COLLISION OF OPPOSITES.
JAGYCH IS A BRAND THAT DOESN’T GIVE IDENTITY, BUT SUPPORTS IT. FOR THOSE WHO RECOGNIZE THEMSELVES IN DUALITY AND WHO EXIST BETWEEN CONTRADICTIONS. WHERE ONE DOES NOT EXCLUDE THE OTHER.
