JAGYCH IS ABOUT DUALITY. ROOTED IN THE IDEA OF LIVING BY SELF-AUTHORED BELIEFS, THE BRAND EXPLORES THE TENSION BETWEEN DISCIPLINE AND REBELLION, REFINEMENT AND SUBVERSION, TRADITION AND INDIVIDUALISM. ITS AESTHETIC IS SHAPED THROUGH THE DESIGNER’S CONCEPT OF BRUTAL REFINEMENT — A DELIBERATE COLLISION OF OPPOSITES THAT AWAKENS THE SENSES AND STIRS EMOTION.
JAGYCH IS A BRAND THAT DOES NOT GIVE IDENTITY, BUT SUPPORTS IT. FOR THOSE WHO RECOGNIZE THEMSELVES IN DUALITY — WHERE ONE DOES NOT EXCLUDE THE OTHER.
