IGOR JAGIĆ IS THE FOUNDER AND CREATIVE DIRECTOR OF JAGYCH. BORN IN 1989, HE LIVES AND WORKS IN BELGRADE.
DESCRIBE YOURSELF.
LIFE IN DUALITY.
WHAT IS FASHION TO YOU?
FASHION IS A WAY OF COMMUNICATION. A NONVERBAL FORM OF COMMUNICATION THROUGH WHICH WE EXPRESS OUR INNER WORLD, AFFECTIONS, AND OUR VALUES.
WHAT JAGYCH IS ABOUT?
OUR MISSION IS TO REDEFINE THE ELEGANCE AND EXPLORE THE TENSION BETWEEN REFINEMENT AND SUBVERSION.
WHAT IS THE PHILOSOPHY BEHIND YOUR DESIGN?
A DELIBERATE COLLISION OF OPPOSITES.
DESCRIBE THE AESTHETIC OF YOUR DESIGN?
THE ESTHETIC IS SHAPED THROUGH THE CONCEPT OF BRUTAL REFINEMENT.
YOUR INSPIRATION IN DESIGN?
RULE-FOLLOWING AND RULE-BREAKING, DISCIPLINE AND DEFIANCE, MASCULINE STRUCTURE AND FEMININE SENSUALITY.
COLOR THEME AND OFTEN THE ABSENCE OF IT?
COLOR IN JAGYCH IS A CONTROLLED ELEMENT AND THE FREQUENT ABSENCE OF COLOR REFLECTS A COMMITMENT TO STORYTELLING.
FAVORITE COLLECTION?
I SEE COLLECTIONS AS CHAPTERS OF A LARGER STORY TOLD BY THE BRAND. IF I WERE TO SINGLE ONE OUT, THE WHOLE FANTASY WOULD COLLAPSE.
FIRST JOBS IN FASHION?
MODELING, FASHION ADVISOR AND SALES ASSOCIATE FOR AN INTERNATIONAL FASHION BRAND.
WHAT DO YOU BELIEVE IN?
IN THE POWER OF KNOWLEDGE.
YOUR FAVORITE PHILOSOPHY?
YOU HAVE TO KNOW THE RULES BEFORE YOU CAN BREAK THEM. I HEARD IT IN AN INTERVIEW WITH LEE MCQUEEN YEARS AGO, AND IT HAS STUCK WITH ME EVER SINCE.
MUSIC YOU LISTEN TO?
ALWAYS SOMEWHERE BETWEEN ELECTRONIC MUSIC AND CLASSICAL. DEPENDS ON CURRENT MOOD.
FAVORITE BRANDS?
MY FAVORITE BRANDS ARE SAINT LAURENT, ANN DEMEULEMEESTER, MCQUEEN, MAISON MARGIELA.