IGOR JAGIĆ IS THE FOUNDER AND CREATIVE DIRECTOR OF JAGYCH. BORN IN 1989, HE LIVES AND WORKS IN BELGRADE.
DESCRIBE YOURSELF IN THREE WORDS?
LIFE IN DUALITY.
WHAT IS FASHION TO YOU?
FASHION IS A WAY OF COMMUNICATION. A NONVERBAL FORM OF COMMUNICATION THROUGH WHICH WE EXPRESS OUR INNER WORLD, AFFECTIONS, AND OUR VALUES.
WHAT JAGYCH IS ABOUT?
OUR MISSION IS TO REDEFINE THE CONTEXT OF ELEGANCE AND PLACE IT IN NEW, ALTERNATIVE FORM.
WHAT IS THE PHILOSOPHY BEHIND YOUR DESIGN?
A DELIBERATE COLLISION OF OPPOSITE SIDES.
DESCRIBE THE AESTHETIC OF YOUR DESIGN?
BRUTAL REFINEMENT.
YOUR INSPIRATION IN DESIGN?
ARCHITECTURE.
COLOR THEME AND OFTEN THE ABSENCE OF IT?
COLOR IN JAGYCH IS A CONTROLLED ELEMENT, NEVER A FOCAL POINT. THE FREQUENT ABSENCE OF COLOR REFLECTS A COMMITMENT TO FORM, RESTRAINT, AND ALTERNATIVE ELEGANCE.
FAVORITE COLLECTION?
I SEE COLLECTIONS AS CHAPTERS OF A LARGER STORY TOLD BY THE BRAND. IF I WERE TO SINGLE ONE OUT, THE WHOLE FANTASY WOULD COLLAPSE.
FIRST JOBS IN FASHION?
MODELING, FASHION ADVISOR AND SALES ASSOCIATE FOR AN INTERNATIONAL FASHION BRAND.
WHAT DO YOU BELIEVE IN?
IN THE POWER OF KNOWLEDGE.
WHAT IS LIFE TO YOU?
ONE STORY ABOUT EVERYTHING. ABSOLUTELY EVERYTHING.
MUSIC YOU LISTEN TO?
I LIKE TO LISTEN TO ANYTHING OF QUALITY. BUT ELECTRONIC MUSIC AND CLASSICAL MUSIC ARE MY FAVORITES.
FAVORITE DESIGNER/BRAND?
I REALLY LOVE TO SEE THE THOUGHTS AND CREATIVE PROCESS OF SAINT LAURENT, ANN DEMEULEMEESTER, CHROME HEARTS.