IGOR JAGIĆ IS THE FOUNDER AND CREATIVE DIRECTOR OF JAGYCH. BORN IN 1989, HE LIVES AND WORKS IN BELGRADE.
DESCRIBE YOURSELF IN THREE WORDS?
LIFE IN DUALITY.
WHAT IS FASHION TO YOU?
FASHION IS A WAY OF COMMUNICATION. A NONVERBAL FORM OF COMMUNICATION THROUGH WHICH WE EXPRESS OUR INNER WORLD, AFFECTIONS, AND OUR VALUES.
WHAT JAGYCH IS ABOUT?
MY MISSION IS TO REDEFINE ELEGANCE AND PLACE IT IN A NEW CONTEXT.
WHAT IS THE PHILOSOPHY BEHIND YOUR DESIGN?
A DELIBERATE COLLISION OF OPPOSITE SIDES.
DESCRIBE THE AESTHETIC OF YOUR DESIGN?
BRUTAL REFINEMENT.
YOUR MUSE/INSPIRATION IN DESIGN?
ARCHITECTURE, ESPECIALLY BRUTALISM.
COLOR THEME AND OFTEN THE ABSENCE OF IT?
I FOCUS MORE ON CONTRASTS IN TEXTURES AND FABRICS, SUCH AS WOOL, SILK, FAUX LEATHER, CHIFFON, AND DETAILS LIKE METAL BUTTONS, ACCESSORIES, ETC. I DON’T PUT FOCUS ON COLORS, BUT IF COLORS TELL THE STORY I WANT, I CAN EASILY CREATE AN ENTIRE COLLECTION IN COLOR.
FAVORITE COLLECTION?
I SEE COLLECTIONS AS CHAPTERS OF A LARGER STORY TOLD BY THE BRAND. IF I WERE TO SINGLE ONE OUT, THE WHOLE FANTASY WOULD COLLAPSE.
FIRST JOBS IN FASHION?
MODELING, FASHION ADVISOR AND SALES ASSOCIATE FOR AN INTERNATIONAL FASHION BRAND.
WHAT DO YOU BELIEVE IN?
IN THE POWER OF KNOWLEDGE.
WHAT IS LIFE TO YOU?
ONE STORY ABOUT EVERYTHING. ABSOLUTELY EVERYTHING.
MUSIC YOU LISTEN TO?
I LIKE TO LISTEN TO ANYTHING OF QUALITY. BUT ELECTRONIC MUSIC AND CLASSICAL MUSIC ARE MY FAVORITES.
FAVORITE DESIGNER/BRAND?
I REALLY LOVE TO SEE THE THOUGHTS AND CREATIVE PROCESS OF RICK OWENS, ENFANTS RICHES DÉPRIMÉS, AND GLENN MARTENS.